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Salesforce Loyalty Management Accredited Professional Sample Questions (Q23-Q28):

NEW QUESTION # 23
An IT Administrator has received a request from the Customer Service team to enable agents to view the Loyalty Program Member information on a Case record in Service Cloud.
What steps should the Administrator take to configure this?

• A. On the Case Page Layout, the Related Record component should be added with the 'First Lookup' selected as the 'Loyalty Program 0 Member'
• B. On the Case Page Layout, the View Member Profile' component should be added and the required Related Lists from Loyalty Program Member should be selected
• C. On the Case Page Layout, the Loyalty Program Member Related Lists are available and should be directly embedded to show the Loyalty information
• D. On the Case Page Layout, the View Related Membership' action should be added to the Highlights panel and the Loyalty information to be displayed should be selected

Answer: B

Explanation:
To enable agents to view Loyalty Program Member information on a Case record in Service Cloud, the IT Administrator should On the Case Page Layout, add the 'View Member Profile' component and select the required Related Lists from Loyalty Program Member (B). This component allows for the display of relevant Loyalty Program Member information directly within the context of a Case record, enhancing the service agent's ability to access pertinent loyalty information while managing customer cases.

 

NEW QUESTION # 24
In which two scenarios should an Administrator use member engagement attributes?

• A. Member is eligible for 'Bonus days" if the member constantly speeds more than $500 each month for a year.
• B. Member attends three trainings between March 1st and April 30th to get 200 bonus points.
• C. Member buys apparel online and gets 400 bonus points if the member belongs to Gold Tier only.
• D. Member enrolls in "welcome aboard" promotion for free surprise gift every quarter.

Answer: A,B

Explanation:
In Salesforce Loyalty Management, member engagement attributes are used to track and reward customer behaviors that are not directly tied to transactions. In the scenarios provided:
* Member is eligible for 'Bonus days" if the member constantly spends more than $500 each month for a year (A): This scenario is ideal for using member engagement attributes to track consistent high spending over a year. The attributes can be used to monitor monthly spending and, once the criteria are
* met, trigger the bonus days reward.
* Member attends three trainings between March 1st and April 30th to get 200 bonus points (B): This is another perfect use case for member engagement attributes. The attributes can be set to track participation in specific events (like training sessions) and award points when the member meets the attendance requirement.
* Member buys apparel online and gets 400 bonus points if the member belongs to Gold Tier only (C):
This scenario is more about transactional behavior combined with tier status, which might not necessarily require the use of engagement attributes. Instead, this could be managed through regular transactional rules and tier benefits.
* Member enrolls in "welcome aboard" promotion for free surprise gift every quarter (D): While engagement attributes could potentially track enrollment in promotions, this scenario seems more straightforward and could be managed through the promotion and voucher functionalities in Salesforce Loyalty Management without the need for engagement attributes.
Engagement attributes are particularly useful for tracking non-purchase behaviors and engagements, providing a flexible tool to reward members for a wide range of activities, enhancing their loyalty and engagement with the program. The Salesforce Loyalty Management documentation provides extensive guidance on configuring and using member engagement attributes effectively.

 

NEW QUESTION # 25
A Loyalty Manager wants to send an SMS to a member's mobile device after the member has made a purchase and their non-qualifying points have been increased.
An integrated solution between Salesforce Loyalty Management and Salesforce Marketing Cloud is proposed to meet this business need.
Which two Salesforce solutions are required to meet the business's needs?

• A. Marketing Cloud Personalization
• B. Marketing Cloud Mobile Push
• C. Marketing Cloud Connect
• D. Marketing Cloud MobileConnect

Answer: C,D

Explanation:
To meet the business need of sending an SMS to a member's mobile device after a purchase and an increase in non-qualifying points, the required Salesforce solutions are Marketing Cloud Connect (A) and Marketing Cloud MobileConnect (B). Marketing Cloud Connect facilitates the integration between Salesforce Loyalty Management and Marketing Cloud, while MobileConnect is a specific tool within Marketing Cloud designed for sending SMS messages to mobile devices, allowing for timely and targeted communication with loyalty program members.

 

NEW QUESTION # 26
The Management team at Cloud Kicks is required to analyze what earning activities are available in the Loyalty Program. What type of user access does the Management Team need to have this information visible in the reports?

• A. Read, View access on Journal Type, Partner Products, and Loyalty Ledgers Objects
• B. Read, Edit access on Journal Type, Loyalty Member Promotions, and Loyalty Member Benefits Objects
• C. Read, View All access on Journal Type, Journal Subtype, and Transaction Journal Objects
• D. Read. Create access on Journal Type, Loyalty Member Currencies, and Partner Products Objects

Answer: C

Explanation:
To analyze earning activities in the Loyalty Program, Cloud Kicks' Management team needs:
* Option D: "Read, View All" access on the "Journal Type," "Journal Subtype," and "Transaction Journal" Objects. This level of access allows the management team to view comprehensive information about all types of transactions and activities within the Loyalty Program, including earning activities, enabling detailed analysis and reporting.

 

NEW QUESTION # 27
The Loyalty Program Manager at Northern Trail Outfitters (NTO) has defined a new Promotion in Salesforce Loyalty Management. NTO would like to communicate this new Promotion with its eligible members.
Which two integrated Salesforce applications can facilitate this com

• A. Salesforce Customer Data Platform
• B. Salesforce Marketing Cloud
• C. Salesforce Field Service Lightning
• D. Salesforce Cloud Intelligence

Answer: A,B

Explanation:
To communicate a new Promotion to eligible Loyalty Program members, Northern Trail Outfitters can utilize integrated Salesforce applications such as:
* Option C: Salesforce Customer Data Platform (CDP), which allows for the aggregation and management of customer data, enabling targeted communication based on member attributes and behaviors.
* Option D: Salesforce Marketing Cloud, which offers robust email marketing and customer engagement tools. By integrating Loyalty Management data with Marketing Cloud, NTO can create personalized and targeted email campaigns to inform members about new promotions.

 

NEW QUESTION # 28
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